HOUSE OF AURA

Creativity & Wellness Sanctuary Marbella

Brand Concept, INTERIOR DESIGN & EXPERIENTIAL Creative Direction for a Contemporary Wellness Experience

Client: House of AURA

Location: Marbella, Spain

Year: 2025

Role: Co-Founder, Experiential Creative Director & Lead Concept Designer

Scope of Work: Brand Concept Development, Experiential Creative Direction, Spatial Concept Design, Visual Identity Design, Communication Design, Narrative & World-Building, Guest Experience Design, Sensory Direction, Wellness Program Development, Art Direction.

Project Overview.

House of AURA is a contemporary wellness and creative studio concept co-founded as an immersive space for emotional well-being, creativity, movement, and self-connection.

Rooted in the belief that creativity can be a tool for healing, the concept combines intuitive art, sound healing, meditation, movement, nutrition, and sensory spatial design within one cohesive environment.

As co-founder and lead creative director, I developed the overall brand concept, visual identity, communication system, and sensory spatial direction — including the interior concept, atmosphere, materiality, lighting, scent experience, and guest journey.

Together with my partner, we also created a series of signature AURA experiences combining intuitive art, cacao ceremonies, meditation, visualization, movement, and sound healing to support emotional release, mindfulness, and holistic well-being.

A spacious, modern indoor lounge with a large central tree. The room features a curved white seating area with cushions, surrounded by hanging pendant lights. There are potted plants, a bar area, and signs indicating Pilates and nutrition studios, with large arched windows and doors allowing natural light.

“A space where creativity becomes ritual, where nutrition nourishes from within, mind and body return to balance, and healing begins through presence.”

Business card for House of Aura wellness and creative sanctuary on beige paper next to a dark red illustration card of a woman with long hair holding a paintbrush, resting her head on her arm.
A woman in a white outfit painting on a large sheet of paper outdoors with trees and flowers in the background. 
Approach

A holistic wellness concept designed around emotional atmosphere, sensory grounding, and contemporary ritual.

The concept approaches creativity, movement, sound, and meditation as interconnected tools for emotional release, reflection, and self-connection.

❋ Wellness Through Creativity

Light, scent, materiality, texture, acoustics, and natural elements were carefully considered to create a calming and immersive atmosphere grounded in sensory experience.

❋ Spatial & Sensory Direction

Aura’s signature experiences combine intuitive art, movement, sound healing, meditation, visualization, and cacao ceremonies into immersive wellbeing journeys designed to calm the nervous system, reconnect with the subconscious, and create moments of peace, presence, and emotional release.

❋ Signature Wellness Experiences

The visual identity and communication system were designed to reflect the emotional essence of the space through warmth, softness, tactility, and understated refinement.

❋ Brand World & Identity

The experience was designed to transition visitors into a slower emotional rhythm, creating spaces for calm, creativity, reflection, and restoration.

❋ Guest Journey & Emotional Flow

Open patios, natural materials, greenery, and a central tree integrated into the architecture reinforce calm, openness, and connection to nature.

❋ Nature & Emotional Grounding
Arrangement of various surface materials including wood, stone, tiles, and fabric in neutral tones.
A serene meditation room with high arches, three large arched windows, and minimalist decor. Yoga mats and cushions are arranged on the floor in a circle around a central area with white stools or ottomans, and a natural light-filled view of trees ou
Bright, modern kitchen with large island, wooden bar stools, cream-colored cabinets, open shelving with bowls, sunlight through large arched windows, white sofa with pillows, potted plants, and minimalist decor.

Designed to calm the nervous system, awaken creativity, and reconnect people to themselves.

A serene courtyard with a central tree surrounded by a circular water feature. There is a curved seating area with cushions and small stools, along with lanterns and potted plants. The background features white arched windows, greenery, and a bar counter with stools.