HOUSE OF AURA
Art & Wellness Sanctuary Marbella
Brand Concept, INTERIOR DESIGN & EXPERIENTIAL Creative Direction for a Contemporary Wellness Experience
Client: House of AURA
Location: Marbella, Spain
Year: 2025
Role: Co-Founder, Experiential Creative Director & Lead Concept Designer
Scope of Work: Brand Concept Development, Experiential Creative Direction, Spatial Concept Design, Visual Identity Design, Communication Design, Narrative & World-Building, Guest Experience Design, Sensory Direction, Wellness Program Development, Art Direction.
Project Overview.House of AURA is a contemporary wellness and creative studio concept co-founded as an immersive space for emotional well-being, creativity, movement, and self-connection.
Rooted in the belief that creativity can be a tool for healing, the concept combines intuitive art, sound healing, meditation, movement, nutrition, and sensory spatial design within one cohesive environment.
As co-founder and lead creative director, I developed the overall brand concept, visual identity, communication system, and sensory spatial direction — including the interior concept, atmosphere, materiality, lighting, scent experience, and guest journey.
Together with my partner, we also created a series of signature AURA experiences combining intuitive art, cacao ceremonies, meditation, visualization, movement, and sound healing to support emotional release, mindfulness, and holistic well-being.
“A space where creativity becomes ritual, and healing begins through presence.”
ApproachA holistic wellness concept designed around emotional atmosphere, sensory grounding, and contemporary ritual.
The concept approaches creativity, movement, sound, and meditation as interconnected tools for emotional release, reflection, and self-connection.
❋ Wellness Through CreativityLight, scent, materiality, texture, acoustics, and natural elements were carefully considered to create a calming and immersive atmosphere grounded in sensory experience.
❋ Spatial & Sensory DirectionWhile the interior was developed independently, the branding established the emotional and aesthetic foundation for the space. The identity helped shape the atmosphere and guest perception of a contemporary wine destination with a nostalgic Mediterranean soul.
❋ Signature Wellness ExperiencesThe visual identity and communication system were designed to reflect the emotional essence of the space through warmth, softness, tactility, and understated refinement.
❋ Brand World & IdentityThe experience was designed to transition visitors into a slower emotional rhythm, creating spaces for calm, creativity, reflection, and restoration.
❋ Guest Journey & Emotional FlowOpen patios, natural materials, greenery, and a central tree integrated into the architecture reinforce calm, openness, and connection to nature.
❋ Nature & Emotional Grounding
Designed to calm the nervous system, awaken creativity, and reconnect people to themselves.
