MAISON GRITTI

Ceramicist & Stylist

Brand Identity, Creative Direction & Visual Worldbuilding

Client: Maison Gritti

Location: Munich, Germany

Year: 2025

Role: Brand Strategy & Creative Direction, Brand Identity Design, Visual & Art Direction, Photography Direction & Production, Website Design & Digital Experience, Content & Brand Expression.

Scope of Work: I led the 360° creative development of Maison Gritti, defining the brand strategy, identity, and visual direction for a multidisciplinary practice spanning styling, design, and ceramics.

Project Overview.

Maison Gritti is a multidisciplinary practice founded by a stylist, designer, and ceramicist, uniting craft, object design, and spatial sensibility within a singular brand universe.

I developed the brand identity, visual language, and narrative system to translate the founder’s practice into a cohesive experiential world.

This included art direction and production of photography, as well as the design and development of the website, ensuring a seamless expression of the brand across physical and digital touchpoints.

The project establishes Maison Gritti as an immersive brand world where identity, materiality, and storytelling converge.

“The works at MAISON GRITTI are not created according to rigid rules. They grow organically from the moment and follow my sense of material, form, proportion, and color. ”

Approach

A multidisciplinary brand universe blending styling, design, and ceramics through a cohesive visual and material language.

The project began by defining Maison Gritti not as a service-based practice, but as a unified creative world. The goal was to translate a multidisciplinary foundation — styling, design, and ceramics — into a coherent brand universe with a clear emotional and aesthetic identity.

❋ Defining the Brand Universe

A core narrative was developed to articulate the essence of the brand beyond disciplines. This framework established the tone, sensibility, and positioning of Maison Gritti, focusing on materiality, craft, and lived aesthetics rather than category-based branding.

❋ Narrative & Positioning Framework
❋ Digital Experience (Website Design)

The website was designed as a continuation of the brand world rather than a separate digital layer. The structure, pacing, and visual hierarchy were developed to guide the viewer through the brand experience in an immersive and editorial way.

The visual language was designed as an extension of the narrative. Typography, composition, and graphic elements were developed to reflect a refined, tactile, and atmospheric identity — balancing clarity with expressive restraint.

❋ Visual Identity System
❋ Creative Direction & Photography Direction

Art direction was used to translate the brand into image. I developed and directed a photographic language that captures the atmosphere of Maison Gritti, focusing on material detail, texture, and spatial presence to build a cohesive visual world.

❋ Brand Expression & Content Direction

All elements were developed as part of a single integrated system. The focus was on creating a unified brand world where identity, imagery, and digital experience reinforce one another — resulting in a fully immersive expression of Maison Gritti.