MAISON GRITTI

Ceramicist & Stylist

Brand Identity, Creative Direction & Visual Worldbuilding

Client: Maison Gritti

Location: Munich, Germany

Year: 2025

Role: Brand Strategy & Creative Direction, Brand Identity Design, Visual & Art Direction, Photography Direction & Production, Website Design & Digital Experience, Content & Brand Expression.

Scope of Work: I led the 360° creative development of Maison Gritti, defining the brand strategy, identity, and visual direction for a multidisciplinary practice spanning styling, design, and ceramics.

Project Overview.

Maison Gritti is a multidisciplinary practice founded by a stylist, designer, and ceramicist, uniting craft, object design, and spatial sensibility within a singular brand universe.

I developed the brand identity, visual language, and narrative system to translate the founder’s practice into a cohesive experiential world.

This included art direction and production of photography, as well as the design and development of the website, ensuring a seamless expression of the brand across physical and digital touchpoints.

The project establishes Maison Gritti as an immersive brand world where identity, materiality, and storytelling converge.

Several small, round, brown ceramic bowls, some with a shiny glaze, arranged on a flat surface.
An elderly woman with short gray hair and blue eyes, sitting in a wooden chair, wearing a green and black plaid jacket over a gray t-shirt, and beige pants.
A person with short light hair wearing a ski mask and a knitted sweater, smiling, in a bathroom with tiled wall and shower pipe visible.

“The works at MAISON GRITTI are not created according to rigid rules. They grow organically from the moment and follow my sense of material, form, proportion, and color. ”

Close-up of two metal stamps, one rectangular with a design inside and one with alphabetic characters, placed on a ribbed surface with a black and silver cylindrical object in the background.
An older woman with short, curly blonde hair, wearing a red turtleneck sweater and dark pants, standing with her hands on her hips in a doorway.
Close-up of white paper with black logo and text 'MAISON GRITTI', and part of another card with black line art. 
Approach

A multidisciplinary brand universe blending styling, design, and ceramics through a cohesive visual and material language.

The project began by defining Maison Gritti not as a service-based practice, but as a unified creative world. The goal was to translate a multidisciplinary foundation — styling, design, and ceramics — into a coherent brand universe with a clear emotional and aesthetic identity.

❋ Defining the Brand Universe

A core narrative was developed to articulate the essence of the brand beyond disciplines. This framework established the tone, sensibility, and positioning of Maison Gritti, focusing on materiality, craft, and lived aesthetics rather than category-based branding.

❋ Narrative & Positioning Framework
❋ Digital Experience (Website Design)

The website was designed as a continuation of the brand world rather than a separate digital layer. The structure, pacing, and visual hierarchy were developed to guide the viewer through the brand experience in an immersive and editorial way.

The visual language was designed as an extension of the narrative. Typography, composition, and graphic elements were developed to reflect a refined, tactile, and atmospheric identity — balancing clarity with expressive restraint.

❋ Visual Identity System
❋ Creative Direction & Photography Direction

Art direction was used to translate the brand into image. I developed and directed a photographic language that captures the atmosphere of Maison Gritti, focusing on material detail, texture, and spatial presence to build a cohesive visual world.

❋ Brand Expression & Content Direction

All elements were developed as part of a single integrated system. The focus was on creating a unified brand world where identity, imagery, and digital experience reinforce one another — resulting in a fully immersive expression of Maison Gritti.

Close-up of three floral patterned fabrics with labels, showing different colorful flower designs and the brand 'Maison Craft'.
A smartphone displaying a website called maison gritti with a background of wooden objects and crafting supplies, including scissors and fabric, on a table.
Older woman with short curly gray hair, wearing a beige turtleneck, gray jacket, and dark pants, leaning to the side in front of a wooden bookshelf filled with books.
Pair of black dress shoes with laces on a small round wooden table, with a person's legs in red tights and blue skirt visible.
A person holding a beige folder with promotional material for Maison Gritti, featuring business cards, a website URL, and images of rocks and a person in a desert landscape.
A beige ceramic plate with blue concentric circle pattern and a beige ceramic bowl with the label 'MASON GILT' on the bottom, placed on top of each other on a white surface.