MAS MAYA

A natural, architectural coating of ancient Mayan origin.

BRAND CONCEPT, COMMUNICATION & CREATIVE DIRECTION FOR A CONTEMPORARY ARCHITECTURAL SURFACE BRAND

Client: MAS MAYA

Location: Cadiz, Spain

Year: 2025

Role: Brand Consultant, Creative Director & Communications

Scope of Work: Brand Concept Development, Creative Direction, Corporate Identity Development, Brand Communication Strategy, Visual Language Development, Campaign Direction, Content Creation, Omni-Channel Communication Strategy, Marketing Tools Development, Quality & Aesthetic Management, Brand Storytelling, Social Media Communication Oversight.

Project Overview.

Mas Maya is a contemporary architectural surface brand specialising in a natural architectural coating inspired by ancient Mayan craftsmanship and Mediterranean living.

The project focused on transforming the perception of architectural coatings from purely functional materials into an emotionally driven lifestyle brand centred around calm, beauty, wellbeing, and conscious living. Through refined visual storytelling, creative direction, and consistent omni-channel communication, the brand was positioned within a more elevated, design-conscious market.

Inspired by quiet luxury, natural textures, and timeless architecture, the communication approach was developed to create a distinct visual world that evokes warmth, serenity, and understated sophistication — positioning Mas Maya not simply as a surface product, but as a creator of atmosphere, emotion, and experience.

SHAPING A COHESIVE BRAND WORLD —
POSITIONING MAS MAYA BEYOND A SURFACE MATERIAL THROUGH ELEVATED VISUAL COMMUNICATION, EMOTIONAL BRAND STORYTELLING, AND A REFINED LIFESTYLE-DRIVEN IDENTITY ROOTED IN CALM, BEAUTY, AND CONSCIOUS LIVING.

Approach
❋ Emotional Architectural Living

The communication approach focused on positioning Mas Maya beyond a material-focused brand by creating an emotional connection between surfaces, atmosphere, and contemporary living — communicating not only how spaces look, but how they feel.

❋ Building A Cohesive Brand Identity

A key focus was establishing a consistent and elevated brand world across all touchpoints through refined visual language, corporate identity guidelines, communication tone, editorial direction, and carefully curated content creation.

❋ Creating Lifestyle-Driven Communication

The strategy centred around developing a more design-conscious and aspirational communication approach through storytelling, showroom experience consultation, social media editorial planning, and the creation of editorial-style content designed to position Mas Maya within a contemporary lifestyle and architectural context.

“transformING interiors & EXTERIORS through natural, breathable surfaces that evoke quiet luxury, calm and a connection to nature — all while honoring a more conscious way of building.”

Conceived as a contemporary architectural lifestyle brand, Mas Maya was developed to extend beyond surface finishes into a complete sensory and visual experience rooted in conscious living, natural beauty, and emotional connection to space. Through refined storytelling, elevated visual communication, and carefully curated brand experiences, the project positions architectural materials within a broader world of wellbeing, timeless design, and modern Mediterranean living.