STEFANIE SOBISCH
Boutique & Interior Design
BRAND CONCEPT, COMMUNICATION & CREATIVE DIRECTION FOR AN ECLECTIC + HIGH-END INTERIOR DESIGNER & BOUTIQUE
Client: Stephanie Sobisch - Interior Designer & Boutique Owner.
Location: Munich, Germany
Year: 2026
Role: Brand Strategy & Creative Direction, Brand Identity & Logo Design, Brand Book / Concept Playbook Development, Color & Typography Systems, Photography Direction & Production, Visual Communication Across Channels.
Scope of Work: I led the full 360° brand identity and visual communication for Stephanie Sobisch, an interior designer and boutique owner in Munich, translating her eclectic, modern, and elegant design sensibility into a complete brand system — from logo and color palette to photography direction and a comprehensive brand book guiding her presence across every channel.
Project Overview.Stephanie Sobisch is an interior designer and boutique owner in Munich whose work brings together modern elegance and an eclectic, well-traveled sensibility — mid-century furniture, rich color, and layered texture alongside cultural pieces drawn from Morocco, Bali, and beyond.
I developed her full brand identity and visual communication system, translating that design philosophy into a cohesive brand world: logo, color palette, typography, and photographic language, brought together in a comprehensive brand book — a concept playbook defining how the brand should look, feel, and speak across every touchpoint.
The project establishes a clear, distinctive identity for Stephanie's practice — one that carries the same eclectic, layered elegance she brings to every interior she designs.
“My interiors are never about one style. It's the mix that tells the story — a Moroccan textile beside a mid-century chair, an object from Bali next to something inherited.”
A layered brand system blending eclectic elegance, cultural richness, and modern refinement into a cohesive visual language.
Approach❋ Defining Brand UniverseA core brand narrative was developed around the idea of eclectic elegance — mid-century form meeting global craft, color meeting restraint. This framework shaped the tone and positioning of the brand across both her interior design practice and boutique.
❋ Logo & Visual identity SystemThe logo and full identity system were designed to hold both modern clarity and cultural warmth — refined typography paired with a mark and color palette rich enough to carry the eclectic materials, textures, and colors central to her work.
❋ Colour & Material LanguageA color and material palette was developed to translate her signature mix of vintage warmth, jewel tones, and natural texture into a consistent visual system — one that moves fluidly between interiors, boutique products, and digital presence.
❋ Creative Direction & Photo DirectionI directed and produced photography built around her aesthetic world, capturing texture, color, and the layered cultural objects that define her interiors — establishing a consistent photographic language for the brand.
❋ Visual Communication Across ChannelsThe full system was adapted across channels — from boutique branding to digital and print — ensuring the brand's identity stays consistent and recognizable everywhere it appears.
